A blog on the convergence of marketing and technology from the minds at Quirk
A new music video from American pop-rock band OK Go looks set to be yet another viral sensation as they team up with Chevrolet.
The latest television advertisement by M&Ms, released for Super Bowl S
Welcome to another awesome Quirk Weekend Music Mix, where QuirkStars share some interesting tunes. Now let’s get your boogie on.
Mobile penetration in Africa is a gold rush of opportunity.
Information Architecture (IA) is an important specialist area led by Quirk’s Optimise team. But “What exactly is IA?” I hear you ask? According to the Information Architecture Institute (IAI), Information Architecture can be defined as:
Advertisers are often faced with the challenge of measuring the impact of their Display marketing efforts. Best practice in Paid Search dictates that a Display campaign (i.e. a campaign opted into serve ads on the Google Display Network) can complement Search campaigns and contribute to conversion uplift.
Have you had ads follow you around lately? If you’re anything like me you’re probably seeing SEOmoz ads often enough to make your eyes bleed. I really believe that this type of advertising actually aids audience relevancy.
The Multi-Channel Funnels report is a Google Analytics feature which shows you how your marketing channels work together to bring in visitors and generate conversions. Here’s how they work in unison
In order to effectively track where your users are coming from, it’s important to understand the tools at your disposal. In this post we are going to look at how you can set up campaign tracking.
Old Spice continues to enlist the help of viral sensation Terry Crews to make a big splash ahead of this year’s Superbowl.
The writers of this delicious content all work at Quirk, Africa's largest full service agency. The QuirkStars are obsessed with and offer everything from Online Reputation Management and SEM to Web Development. Get your online presence sorted.
