Should the Hunter Shoot the Bear?

by Dianne Shelton on 2010/09/05

The latest viral campaign from Tipp-Ex has got to be one of the best I've come across in a while. The campaign is titled "NSFW. A Hunter Shoots a Bear" and is designed for viewers to interact with the brand and ultimately determine the end of the story. Does the hunter shoot the bear? Well, that is up to you.

Apparently approximately 50 video responses have been made in order to encourage interaction with the brand by giving consumers the power to determine whether the hunter shoots the bear (and what he does instead). With over 1, 288, 381 views on YouTube in the last few days, this video is nothing short of phenomenal viral success and is sure to get people talking. Give it a go here.

Also check out:

• Our Viral Vault

1 comment Make a comment

Comments

I think not. Hunter should not shoot the bear from my opinion. Actually, we should save these wild creatures. These days population of wild life creatures is decreasing day by day. In this if we still look out hobbies and go for haunting, this is not going to work. Government should come out with new laws to save them.

Posted by gangstergunzz on 2010/09/10

Make a comment