Kellogg's Corn Pops Popumentary
by Mari Basson on 2010/03/06
So, this ad hasn’t gone completely viral yet, but the big kid in me sure hope it does. The ad was created by Leo Burnett and takes a fresh look at the playful world behind Kellogg’s Pops – a land filled with populamb herds, lurking chopperdiles and dangerous spoonephants.
It’s all very bizarre, yes; but it puts some fun into a cereal product which so often uses generic advertising concepts. The concept is also a very campaignable one – imagine webisodes featuring all the imaginative cycles behind all Kellogg’s products. Yes please.
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