Rodents Jazz it Up For Drench
by Mari Basson on 2009/12/20
The Clever Hamsters, a group of musical hamsters with an entertaining Jazz tune, are the official mascots for Drench spring water. I love these talented little guys!
Cute animals doing humanly things have always been a hit in Web Land. It’s quite obvious that furry rodents who play trumpets would be no exception. It’s funny, cute and original - a perfect combination for a viral campaign. CHI & Partners, the agency responsible for the amusing viral campaign even advertised auditions with classified adverts in The Stage and The Sun. Quickly everyone was talking about the hamster auditions. The audition tapes for the campaign are viral heaven too, creating quite a stir within the online community. And the lucky few who made it past the auditions were snatched up by Hamstar Records to form part of what many critics call The greatest Jazz Band in the World – not really, but they ought to!
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