SOS - Rethink the shark
by Janine Carpenter on 2007/11/17
Over dinner this week Andrew decided discussing a recent shark attack, or nibble as he put it, would be a good pre-dinner topic - typical ; ) Anyways, the conversation, as they tend to do over good wine, went from shark attacks to responsible sushi eating to “did you know?” questions like - 'more people die from chairs than shark attacks every year?'So on that note here’s a blast from the past from The Save our Seas Foundation:
They also did:
Last year 791 people died from faulty toasters – 4 by sharks and Last year 358 people were killed by kites – 4 by sharks.
SOS cleverly crafted this campaign to have a common narrative which then cuts to one of three final scenes and in doing so creating “new” campaigns within one production budget! Nice one – I love a bargain ; )
